09.00 – 09.30 Registration

09.30– 10.00 Opening and Welcome Addresses

o Prof. Dr. Artan Haxhi, Rector USH

o The representative of Ministry of Tourism, Culture, Youth and Sports

o Mr. Maxhid Cungu, Prefect of Shkodra Region

o Mr. Gjovalin Kolombi, Head of Shkodra region

o Mr. Lorenc Luka, Mayor of Shkodra Municipality

o Prof. As. Dr. Arjeta Troshani, Dean Of Economic Faculty, USH

o Dr.Drita Kruja, Head of Tourism Departmnet, USH

o Prof. Ted Oelfke, Sandhills College, USA

o Dr. Mary Quek, University of Hertfordshire, UK

o Dr. Adriana Galvani, University of Bologna, Italy

10.30 – 11.00 Cocktail

11.00 – 13.30 Parallel sessions

Chairs: Dr.Mary Quek, Dr.Drita Kruja, Dr.Marcel Meler

Chairs:Prof.As.Dr.Arjeta Ttroshani, Dr. Adriana Galvani, Ted Oelfke,MBA

14.00 Lunch

2

1.Mary Queck

2.Adrienn Sandor

Superior customer service to face intensified competition: A case

study of a budget hotel in Watford

1.Mersida Bala

2.Arjeta Troshani

Identifying and developing a tourism supply chain for Shkodra city

1.Marcel Meler

2.Dragan Magas

3.Duro Horvat

A destinational tourism industry product: The SME’s role in the

cluster formation in the Republic of Croatia

1.Arjeta Anamali

2.Gloria Harusha

3.Drita Kruja

The management of Shkodra destination through clusters

1.Nevila (Sokoli) Xhindi

2.Fatlum Nurja

Tourism: a local authority perspective Shkodra’s case

1.Argita Berisha Malltezi

2.Liliana Elmazi

Marketing strategies for success of heritage attractions in Albania

1.Esmeralda Uruçi

2.Arjeta Hallunovi

The contribution of quality tourism services to productivity. Case

Study: Velipoja

Marinella Sichi How climate changes Tourism

1.Edlira Gjuraj (Tukaj)

2. Terezina Hila

Agritourism potentialities in North Albania

1.Kreshnik Bello

2. Fabjola Bramo

3.Blerta Skendaj

Tourism development in Kelmendi region

1.Goran Bandov

2.Masa Anisic Campbell

Sustainable development of tourism in the Mediterranean area

1.Jovan Stojanoski

2. Liliana Elmazi

3. Klime Poposki

Tourism small business strategies to survive in a competitive

environment. Case of Albania and Macedonia

Arian Gjura

Consumer behavior of foreign tourists in Shkodra region

13.30- 14.00 Questions and discussions

3

1.Mariza Lufi

2.Ted Oelfke

The role of tourism in developing countries

Brunilda Liçaj The Sustainable Tousrism Development in Albania

Adriana Galvani The East West European tourist connections

Sadije Bushati Velipoja Beach- Customer satisfaction

1.Brennen Fentress

2.Katherine Godleski

The Effects of the Deepwater Horizon Oil Spill on Tourism in the Golf

Coast

1.Irena Boboli

2.Dorina Ciko

3.Drita Luzo

The impact of tourism industry on economic development – the case of

Albania

1.Argita Berisha

Malltezi

2.Liliana Elmazi

Developing marketing strategy for success of heritage attractions – a

management perspective

1.Mirësi Çela

2.Anila Çekrezi

The role of tourism in the economy and the strategies of improving it

1. Fatbardha Molla

2. Ylvije Borici

The effects of financial crisis on tourism investments

Ilda Erkoci

Where literature meets tourism

Vedrana Babic Rural tourism of Eastern Serbia – example community of Petrovac na

Mlavi

1.Elona Nazari

2.Altin Sholla

Prospect of the tourism development industry in Albania – (Korca)

Mirjam Dibra Encouraging sustainable tourism practices among businesses of barrestaurants

in Shkodra region

13.30- 14.00

Questions and discussions